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	<title>johnaustwick.com &#187; Bad News</title>
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		<title>Has Frank dropped a clanger?</title>
		<link>http://johnaustwick.com/internet/has-frank-dropped-a-clanger/</link>
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		<pubDate>Tue, 12 Aug 2008 17:15:20 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Personal view]]></category>
		<category><![CDATA[Bad News]]></category>
		<category><![CDATA[clanger]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[experienced respected]]></category>
		<category><![CDATA[goodness sakes]]></category>
		<category><![CDATA[honesty]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[masscrontrole]]></category>
		<category><![CDATA[pitch]]></category>
		<category><![CDATA[ploy]]></category>
		<category><![CDATA[small list]]></category>
		<category><![CDATA[stock]]></category>
		<category><![CDATA[subject lines]]></category>
		<category><![CDATA[tactic]]></category>

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		<description><![CDATA[As great as Frank is with his free masscrontrole information my personal view is he may have dropped a clanger, Responsive lists are built on trust, it is far too easy to diminish or even destroy that trust using subject lines like &#8216;Bad News&#8217; particularly if it&#8217;s just a ploy to have people open the [...]]]></description>
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