Plainly put, back-end marketing is the sensible way to do
business. If you’re not doing a great deal of it at present,
there is a good chance that your business model is leaving a
lot of money on the table unnecessarily. And there’s also a
great probability that you have a lot of competitors who
know better-who will snap that money up-and who will
ultimately put you out of business if you don’t change and
fast.

So why is back-end marketing so important? I sat down and
thought about it. I came up with dozens of different
reasons, but I’ve limited this article to only four of the
more important reasons. Next time you question whether or
not you should use back-end marketing, look no further than
this list?

1. In almost all situations, it is far cheaper to sell
another product to an existing customer than it is to obtain
a new customer. Some marketers estimate that it is ten times
cheaper. Even if it Is not that much cheaper for you, it is
still probably considerably more affordable. Therefore, do
yourself a favor and change your marketing efforts to your
existing customers. It will significantly cut your marketing
costs.

2. Your active customers will be far more willing to
purchase than will complete strangers. This is because
active customers have purchased your products and services
already. They now know that you are a genuine Internet
marketer who has something useful to them. Other people
don’t know this. And that is just why you should attempt to
sell your higher-end products to your existing customer
base, instead of people you do not know: they will resist
less and this will result in a greater conversion rate.

3. Consider offering, back-end products that are useful
complements to your existing products, this will get your
current customers to trust you. Rather than you appearing to
be a con artist, useful and sensibly priced up sales will
establish that you are devoted to supplying your customer
base with all of the useful information; they need for them
to be prosperous marketers.

4. Offering a large discount through a ‘back-end’ sale
gives you an excellent means through which you can
re-activate ‘inactive’ customers. You may not realize this
now, but inactive customers are some of your best prospects.
While they are not currently following your product
releases, they have purchased from you in the past and they
may be a single email away from purchasing from you again in
the future.

Well there you have it: four factual reasons why you should
be using more back-end marketing. If you didn’t know these
before you read the article, you have probably quickly
identified them as good reasons for using back-end
marketing.

If you want to learn more about how you can actually use
back-end marketing to your advantage, please visit my site
where you will find free, seven-day course on back-end
marketing, a free report on back-end marketing, and a
full-length, detailed ebook on back-end marketing.
This article is available as a unique content article with free reprint rights.

In October 2007 I had the privilege of spending four days with a group of ethical marketers whose top priority is GIVING true value for your success. Today you can download this $97 report f.r.e.e. just right click and save to your desktop. Do take the time to study this report I will guarantee it will increase your success factor.

John Delavera opens Turbo Big Bang at 9am Saturday, no doubt you have had lots of mail for this already. If you intend to purchase this superb package TAKE THE TIME to check several of the offers to pick out the best fit bonus for YOU’R business model.

There are some fantastic bonus packages available, some may even outstrip the value of Johns package (that will take some doing) but do use due diligence for the best fit for YOU.

Continuing with the previous post theme Focus on your own business model look for the bonus package that will best suit your needs this will certainly save time and money in the long term and give you usable resources.

Working along those lines last year I bought John’s Jvm2 package, the bonus from the affiliate has already saved me thousands of $s and will continue to do so for the foreseeable future. I found a perfect fit for my business model just by taking the time to check out each offer before I purchased.

You can check out my Bonus offer here.

Advice:

Just to make sure you do purchase with the bonus you want BEFORE clicking that link CLEAR your browser cash this will make certain you receive the package you want.

IM Giveaways can be a great source of content and tools to help you in your business. One of the big problems though is information overload, download everything in sight, start to receive tones of follow up mail get bogged down in a huge roadblock of fresh material.

Nowadays I am very selective not just with giveaways but in all product offers, If it does not fit with my business strategy it gets passed by. I now have Focus,that saves me a huge amount of time and in some cases a lot of money. It is so easy to be seduced by great sales copy you can end up spending thousands on products that sit gathering cyber dust because they don’t fit into your plans.

One of the tools that helped is a great report called Laser-Focus Shield. It is well worth checking out.

Speaking of giveaways My friend Reed Floren just released the internet’s most massive giveaway ever:

Simply sign up and get the scoop. -tons of ebooks -tons of scripts -tons of everything you’ve ever wanted

Where did all these goodies come from? I teamed up with Reed FLoren who has called in some favours from a whole bunch of top online marketers and convinced them all to give you TONS of Products at no cost to you. It is our way of saying “thank you”!

These products are worth thousands and thousands of dollars and have already made the owners thousands and thousands of dollars. Go get it now! BUT don’t forget to focus be selective and only download what fits your business plan.

http://www.johnaustwick.com/recomends/img.html

John

Having been burned with new start-ups in the past I waited until this one proved itself before talking about it.

A few days ago the long awaited Pay per Click program started rollout. Although lots of people have been frustrated by the slow start I appreciate this company really wanting to get the system right before going to full throttle. All early indications show this will be a great passive income source for anyone with a website of their own.

Much better than Google adwords as there is no clicking of links involved. Visitors hear a short audio message on the first visit to your page in any 24 hour period YOU get paid.

DON’T expect to make a fortune that is NOT what this program is about. YOU will make passive income with only a few minuets effort to load the code just once on your pages.

Interested? Want to know more? Go here for the full story http://www.johnaustwick.com/l/ppp/index.html

Work smart for better returns.

John

Hears wishing each and every one a great 2008. Now the holiday is over it’s time I posted the

long awaited reports from BritPack. Hear goes

A few weeks ago I attended the BritPack live event in Coventry WOW what a blast. I will do several different posts about this event, Why you may ask well I will tell you there was so much I learned and so many great people I met I could fill a book with the information. I arrived about lunch time on the first day, once unpacked I headed to the bar although it was very quiet there was a small group of people sat just chatting. I sat listening for a while thinking to myself how great it is to hear others talking on the subject of Internet Marketing. After all it is generally a solitary occupation sat working your computer in your home office. 

After a few minuets I asked if I could join them. And yes I was warmly welcomed to sit and join in with the conversation. I very soon realised I had missed a very important step in my own advancement years ago. Like most new Internet marketers when I came on line in 1999 I jumped from one program to another believing the hype of this one is the golden goose, by 2002 I had learned enough to be able to go full time on the net no more going for the next big thing but steadily working on affiliate marketing (I dumped my J.O.B. ) But although I was making a comfortable living I still worked a lot of hours with only a decent wage to show for it.  

The step I missed was taking the time to really look and analyse both other peoples methods and more importantly my own passions, Yes I was doing another job I enjoyed I had all the basics, the list and the affiliate sales. Life was good but it could be better. I had settled into my comfort zone! John Delevra was one of the small group I was now talking with. John started his internet career in 2002, although I had promoted some of John’s early products at the time I missed what he was saying. Within minuets I knew we would be friends for life, John is such a caring giving person, he has a unique way of talking that not only gives you an explanation but also makes you look deep inside yourself for the true answer to a question. On reflection reading Johns material the very same comes out in every piece of written work of his I have ever read. 

If you want an example look at this http://www.johnaustwick.com/seeds/seed.html Do take the time to read it properly. One of my own failings was speed reading to get the gist of the article then moving on to the next one without really digesting the first.Time spent with John at BritPack taught me to think and analyse great information.  Another mistake in retrospect was not getting John’s amazing value turbo membership before, that has now been rectified. If you want to look for yourself what true value is click this link http://www.johnaustwick.com/l/Turbo/     to be continued

Wednesday night saw the AGM of LourdsFC the local junior football club young john plays for, this club is now 2 years old and growing fast, 16 teams of youngsters in all age groups up to 16 years old.

This club is going for charter standard registration this year, a lot of work still to be done in the next six months but with a great team of volunteers I am sure it will achieve the goals set. Over the holiday period I will be working on a web site for the club to provide a central easy access news and fixtures area. My sponsorship of the under 14s team will see them with a full strip for playing competitive games for the new year.

Presentation evening at Bolton Wanderers Football Club was a great night for the children who like young john had been attending out of school extra education over the last 10 weeks, this scheme run in conjunction with the local council is very popular. About 200 children from all over

The school trip to the pantomime went well with 64 children enjoying Dick Whittington at the Lowery centre Salford, a great day out with a packed lunch, no incidents to mar the day and returned back to school by three pm.

Young John had bought a stress ball in the theatre shop, on the way home in the car he decided to see what it tasted of just as we hit a bump in the road, well I nearly had an accident laughing, his teeth had punctured the skin resulting in a gush of green slime covering him instantly, just a shame I hadn’t got a camera running the look of shock as green slime driped from his chin was a site to behold, after he finished laughing he told me it tasted of lemonade. Thank goodness the stuff was none toxic.

The school Christmas fair was a great success we work it so the children have at least half an hour to work the stalls before we let the adults in, this gives the children a chance to pick up Christmas presents if they want as a surprise for mum and dad. By the end virtually everything was gone once again razing a good sum for the school.

After that lot I could do with a rest J not much chance as we move into the last week of school before the holidays, oh well back to the grind till next time John