As great as Frank is with his free masscrontrole information my personal view is he may have dropped a clanger, Responsive lists are built on trust, it is far too easy to diminish or even destroy that trust using subject lines like ‘Bad News’ particularly if it’s just a ploy to have people open the email or the content is primarily a pitch for a product.

Frank’s masscrontrole must work as I am amazed at how many experienced marketers have just sent the stock email for Frank’s video without any thought of diminishing trust, As well respected marketers some may get away with it BUT I would really suspect the unsubscribe rate to those lists will take a big jump. The bigger problem will be when marketers just building lists use this type of tactic which could virtually kill their small list and set them back months or even dishearten them enough to kill their business altogether.

Building a list with honesty and integrity does take time, for goodness sakes don’t kill your list by dropping a clanger.

Plainly put, back-end marketing is the sensible way to do
business. If you’re not doing a great deal of it at present,
there is a good chance that your business model is leaving a
lot of money on the table unnecessarily. And there’s also a
great probability that you have a lot of competitors who
know better-who will snap that money up-and who will
ultimately put you out of business if you don’t change and
fast.

So why is back-end marketing so important? I sat down and
thought about it. I came up with dozens of different
reasons, but I’ve limited this article to only four of the
more important reasons. Next time you question whether or
not you should use back-end marketing, look no further than
this list?

1. In almost all situations, it is far cheaper to sell
another product to an existing customer than it is to obtain
a new customer. Some marketers estimate that it is ten times
cheaper. Even if it Is not that much cheaper for you, it is
still probably considerably more affordable. Therefore, do
yourself a favor and change your marketing efforts to your
existing customers. It will significantly cut your marketing
costs.

2. Your active customers will be far more willing to
purchase than will complete strangers. This is because
active customers have purchased your products and services
already. They now know that you are a genuine Internet
marketer who has something useful to them. Other people
don’t know this. And that is just why you should attempt to
sell your higher-end products to your existing customer
base, instead of people you do not know: they will resist
less and this will result in a greater conversion rate.

3. Consider offering, back-end products that are useful
complements to your existing products, this will get your
current customers to trust you. Rather than you appearing to
be a con artist, useful and sensibly priced up sales will
establish that you are devoted to supplying your customer
base with all of the useful information; they need for them
to be prosperous marketers.

4. Offering a large discount through a ‘back-end’ sale
gives you an excellent means through which you can
re-activate ‘inactive’ customers. You may not realize this
now, but inactive customers are some of your best prospects.
While they are not currently following your product
releases, they have purchased from you in the past and they
may be a single email away from purchasing from you again in
the future.

Well there you have it: four factual reasons why you should
be using more back-end marketing. If you didn’t know these
before you read the article, you have probably quickly
identified them as good reasons for using back-end
marketing.

If you want to learn more about how you can actually use
back-end marketing to your advantage, please visit my site
where you will find free, seven-day course on back-end
marketing, a free report on back-end marketing, and a
full-length, detailed ebook on back-end marketing.
This article is available as a unique content article with free reprint rights.

In October 2007 I had the privilege of spending four days with a group of ethical marketers whose top priority is GIVING true value for your success. Today you can download this $97 report f.r.e.e. just right click and save to your desktop. Do take the time to study this report I will guarantee it will increase your success factor.

John Delavera opens Turbo Big Bang at 9am Saturday, no doubt you have had lots of mail for this already. If you intend to purchase this superb package TAKE THE TIME to check several of the offers to pick out the best fit bonus for YOU’R business model.

There are some fantastic bonus packages available, some may even outstrip the value of Johns package (that will take some doing) but do use due diligence for the best fit for YOU.

Continuing with the previous post theme Focus on your own business model look for the bonus package that will best suit your needs this will certainly save time and money in the long term and give you usable resources.

Working along those lines last year I bought John’s Jvm2 package, the bonus from the affiliate has already saved me thousands of $s and will continue to do so for the foreseeable future. I found a perfect fit for my business model just by taking the time to check out each offer before I purchased.

You can check out my Bonus offer here.

Advice:

Just to make sure you do purchase with the bonus you want BEFORE clicking that link CLEAR your browser cash this will make certain you receive the package you want.

IM Giveaways can be a great source of content and tools to help you in your business. One of the big problems though is information overload, download everything in sight, start to receive tones of follow up mail get bogged down in a huge roadblock of fresh material.

Nowadays I am very selective not just with giveaways but in all product offers, If it does not fit with my business strategy it gets passed by. I now have Focus,that saves me a huge amount of time and in some cases a lot of money. It is so easy to be seduced by great sales copy you can end up spending thousands on products that sit gathering cyber dust because they don’t fit into your plans.

One of the tools that helped is a great report called Laser-Focus Shield. It is well worth checking out.

Speaking of giveaways My friend Reed Floren just released the internet’s most massive giveaway ever:

Simply sign up and get the scoop. -tons of ebooks -tons of scripts -tons of everything you’ve ever wanted

Where did all these goodies come from? I teamed up with Reed FLoren who has called in some favours from a whole bunch of top online marketers and convinced them all to give you TONS of Products at no cost to you. It is our way of saying “thank you”!

These products are worth thousands and thousands of dollars and have already made the owners thousands and thousands of dollars. Go get it now! BUT don’t forget to focus be selective and only download what fits your business plan.

http://www.johnaustwick.com/recomends/img.html

John

Having been burned with new start-ups in the past I waited until this one proved itself before talking about it.

A few days ago the long awaited Pay per Click program started rollout. Although lots of people have been frustrated by the slow start I appreciate this company really wanting to get the system right before going to full throttle. All early indications show this will be a great passive income source for anyone with a website of their own.

Much better than Google adwords as there is no clicking of links involved. Visitors hear a short audio message on the first visit to your page in any 24 hour period YOU get paid.

DON’T expect to make a fortune that is NOT what this program is about. YOU will make passive income with only a few minuets effort to load the code just once on your pages.

Interested? Want to know more? Go here for the full story http://www.johnaustwick.com/l/ppp/index.html

Work smart for better returns.

John

Hears wishing each and every one a great 2008. Now the holiday is over it’s time I posted the

long awaited reports from BritPack. Hear goes

A few weeks ago I attended the BritPack live event in Coventry WOW what a blast. I will do several different posts about this event, Why you may ask well I will tell you there was so much I learned and so many great people I met I could fill a book with the information. I arrived about lunch time on the first day, once unpacked I headed to the bar although it was very quiet there was a small group of people sat just chatting. I sat listening for a while thinking to myself how great it is to hear others talking on the subject of Internet Marketing. After all it is generally a solitary occupation sat working your computer in your home office. 

After a few minuets I asked if I could join them. And yes I was warmly welcomed to sit and join in with the conversation. I very soon realised I had missed a very important step in my own advancement years ago. Like most new Internet marketers when I came on line in 1999 I jumped from one program to another believing the hype of this one is the golden goose, by 2002 I had learned enough to be able to go full time on the net no more going for the next big thing but steadily working on affiliate marketing (I dumped my J.O.B. ) But although I was making a comfortable living I still worked a lot of hours with only a decent wage to show for it.  

The step I missed was taking the time to really look and analyse both other peoples methods and more importantly my own passions, Yes I was doing another job I enjoyed I had all the basics, the list and the affiliate sales. Life was good but it could be better. I had settled into my comfort zone! John Delevra was one of the small group I was now talking with. John started his internet career in 2002, although I had promoted some of John’s early products at the time I missed what he was saying. Within minuets I knew we would be friends for life, John is such a caring giving person, he has a unique way of talking that not only gives you an explanation but also makes you look deep inside yourself for the true answer to a question. On reflection reading Johns material the very same comes out in every piece of written work of his I have ever read. 

If you want an example look at this http://www.johnaustwick.com/seeds/seed.html Do take the time to read it properly. One of my own failings was speed reading to get the gist of the article then moving on to the next one without really digesting the first.Time spent with John at BritPack taught me to think and analyse great information.  Another mistake in retrospect was not getting John’s amazing value turbo membership before, that has now been rectified. If you want to look for yourself what true value is click this link http://www.johnaustwick.com/l/Turbo/     to be continued

Wow my last posting was over a week ago, how time slips by when you have your head down working on new projects.

Before I tell you what I have been up to take a quick look at this only available for the next couple of days.

http://www.johnaustwick.com/l/std/index.html

There are MANY products in the Santa Deal Time promotion

that I like, several of which I know I’m going to use to

greatly increase my income in 2008…

…how about you??

The one product title which intrigued me the most was

7 Ways to Ma/ke $700 in 7 Days.

But if you get the ebook then you will see that the plan there…

…it’s for REAL.

This book alone is worth the entire price of Santa Deal

Time 2007, but look what else you get…

- An entire turn/key resale rights package with a HIGH

quality, in demand product that has a HUGE market… (Can

you say ca-ching$??

- Your own copy of JVManager 1, the software marketers have

used to grow their little online ventures into six figure

incomes (with videos…)

http://www.johnaustwick.com/l/std/index.html

Now for my update:

It all started in May 2007 when I realised I had toped out at 250 lbs in weight.

Already having health issues, having to use a cane when walking and really dreading the stairs. I decided it was time to take control and shed the fat.

25 weeks and 50 lbs lighter I started to write about my experience, it then dawned on me to take it much further so I have been putting an information site together. With a video section of others experience you can visit hear  http://www.officiallifestyle.info/weightloss/index.php   it still needs lots of work which I will be doing over the next few weeks.

I am still working on the book due out early in 2008 if you would like to know more about it or be advised when ready post a comment.

I will do another post to update on other events over the last few days

John .

At 08.00 sharp Shaun Clarke gave his update on http://www.grapevineguru.com his internet challenge site

He has certainly shown us how to start a sustainable business. This site first saw the light of day only four days ago, it’s actually been live about three and a half days with initial traffic driven by ppc in the space of just over three days the stats are more than encouraging with a click through rate of 28% and a sale rate of 5% from traffic driven. This site is predicted to be doing $3000 a month in a years time. I will get an update from Shaun for you in a few months.

At first sight Alan Forrest Smith could be taken for a younger version of Billy Connelly, but when you talk to him you very soon realise he is a very gentle gentleman in every sense. His quiet and unique style talking about second level copywriting was both entertaining and very informative.Alan has made a study of ad copy finally tuning his skill to an extent where he can take 12 words out of a sales page replacing them with just six and increasing the sale by 100s %.    Tom Hua has a real story to tell, from not many years ago landing in Australia penyless in fact having to sleep rough while both going to school and working a low paid job to being one of the most respected and prolific marketers on line.

Tom’s full explanation of how to work a business in a box filled with such detail No ONE person that really listened should fail to be in profit.

Read the rest of this entry »

Think I am an alien? Londoner’s must do on the 20 minute walk to the conference I said a cheery good morning to every person I passed, NOT one replied even worse you could feel most of them turn round for a look thinking what on earth was that? Clearly communication is not one of the general skills in Kensington. 

That could not detract from my knowing we were in for a bumper day today. 

Shaune gave a very enthusiastic challenge update with great news, early indications are the site is a runaway success, already from nothing in 24 hours it had a 20% click through rate and a 25% sale rate. Even if it settles down to half of the initial indications it will be well above average ongoing performance. 

The first speaker of the day with a subject high in interest to your truly was Mike Stewart the audio and video guy. For 90 minutes I sat riveted to every word pencil working frenziedly. Mikes info was pure gold.

Much more pure gold next as Brett McFall did an intensive workshop on copywriting talk about over delivering 3 full A4 pages and only 20 minutes left for lunch. Way to go Brett.

Ok world look out for a large influx of British top marketers over the next few months. Ewen Chia is not only the world’s number 1 super affiliate but one of the nicest guy’s I have ever met. Not only was his presentation superb but the content and completeness of his package is virtually guaranteed to produce top class marketers. Needles to say the package sold out within minutes. 

 Now what can I say about Armand Morin, I am sure it will all have been said before, WOW and WOW again the strategies Armand gave freely will certainly help notch my business up over the next few months and beyond. Just Armand’s presentation alone is worth several times the investment to attend this event and we still have another full day to go yet. 

Todays post is a little later than usual as you will see by the pictures we all adjourned to the pub at the end of the day.More tomorrow John     

Wow what a day my head is still spinning I’m not sure I will be able to sleep tonight after all the great information picked up today. 

First off Brett McFall introduced most of the speakers we will be privileged to listen to over the next 3 days. 

Then first up bright and breezy as ever was Tracy Repchuk (my mentor) with a real wealth of high quality information for everyone. This lady’s best seller 31 Days to Millionaire Marketing Miracles is a blueprint to get your internet dreams realized. 

Adam Ginsberg: what a personality in the unlikely event the internet went the way of the dinosaurs Adam would have no problem making a good living as a comedian entertainer. He has a unique style of very fast presentation laced with humour whilst at the same time getting the message over, his knowledge of ebay is second to none. 

 Writer’s cramp! Two full pages of top class highly usable information came from Rick Raddatz the software solutions guy. Invest in yourself was Ricks base message with a plethora of ways you can do just that. A real gem of a talk. 

Defiantly a day for laughter with Sean Roach up next. I had met Sean previously in

 Watch for another huge day tomorrow john